The popularity of rubber bracelets increased when the Lance Armstrong Foundation used and sold them to raise cancer awareness. They were launched by Nike and Wieden + Kennedy back in May 2004. Those bracelets were a part of the “Wear Yellow, Live Strong” campaign. “Livestrong” is what could be seen on the yellow bracelet. Sold for a dollar each, it became widely known. Soon, other organizations created their own bracelets for fund raising and awareness of varied causes.
Rubber bracelets were used by several charities and organizations. They use a specific color that would represent what they are promoting. As mentioned, Livestrong bracelets have the color of a bright yellow. It became the color for promoting cancer awareness. People now associate that particular color with the foundation that distributed those bracelets, the Lance Armstrong Foundation. Lots of other colors became associated with specific organizations and causes. Those colors include green for supporting kidney donation, blue and white for Hurricane Katrina relief efforts, and red and blue for epilepsy among others.
To make the awareness of breast cancer spread among young women, pink bracelets were distributed. Those breast cancer bracelets encourage all women, young and aging alike, to have regular endometrial tests done on them. They are also used to give people a call to give the noble cause donations to raise funds.
On the other hand, red wristbands or bracelets are for making people aware of the HIV/AIDS disease. It does not only show support for those individuals fighting against it, but also encourages those who are not infected to be more cautious.
Aside for promoting social awareness of some diseases, there are event organizers and stores that give out the wristbands or bracelets as a kind of promotional tool. This use is for business purpose. They encourage a repeat of transaction on the customer’s part. Sometimes, the bracelets are given out to promote and make a certain new product known to the masses. This is considered a common marketing strategy.
The distribution of rubber bracelets is an effective way to get a message across. That is why several people are into wearing them. They are cheap but durable. They could last long, even up to forever. And they could be considered fashionable. In short, they could be a promotional tool and an accessory at the same time.
Although the intentions behind these rubber bracelets are good, noble and sometimes business-centered, there are situations wherein they could be used in a whole other way. They could be used to symbolize less than good meanings. They could have the purpose of sending out a bad message to others.
These bracelets could be worn, as rumored in some institutions, to indicate what a person is willing to do sexually. The colors are there to tell what acts one would like or would be able to participate in. That makes the bracelets be used as codes for something highly inappropriate.
There are also instances that the rubber bracelets are being used by groups that have ill intentions. They could be worn as a sign of trouble, to mark territories, and possibly ownership. Some people use it to symbolize a brotherhood, sisterhood, or simply a group that is out to give a bad meaning behind innocent bracelets.
Wearing something so simple and flexible should be just that—simple and flexible. Good meanings behind a rubber wristband should be able to spread without being affected by the negative intentions. It will be hard to wear a particular bracelet when one fears of the possibility that there might be a bad connotation that goes with putting it on.
Design your own custom silicone wristbands, bracelets and keychains. Create personalized rubber bracelets and wristbands.